Liferoll | Sign-Up Flow Strategy

Jolene Mai

LIFEROLL

Sign-Up Flow Strategy

Content Strategy • UX Writing • Design Collaboration

—What I Did

Content strategy

UX writing

Brand guide adherence

Design collaboration

—Tools

Figma

Google Suite

Notion

—Team

Project manager, product designers,

and developers

—Timeline

February 2021 – April 2021

Liferoll is a photo and video app that lets friends connect and post their favorite memories in group stories. Since group stories were a new concept to social media during my time with the startup, Liferoll's sign-up flow was a crucial touchpoint to convert prospective users.

Challenge

Design an intuitive sign-up process for Liferoll users.

Solution

Share how Liferoll works and guide users using clear, simple language.

My Role

Adhering to our brand voice guidelines, I strategized and wrote concise app copy to increase user conversions.

Research

COMPETITIVE ANALYSIS

Understanding user goals and preferences

Since first impressions can either make or break an app's adoption, our team wanted to understand how to support user success during their sign-up experience. After analyzing the onboarding flows of major social media apps and interviewing frequent social media users, my approach was to:

1. Keep the content scannable and conversational

2. Anticipate user concerns with relevant microcopy
3. Reduce cognitive load by splitting up the steps

Content Strategy

Crafting a cohesive brand narrative

Prior to this project, I led efforts to develop Liferoll's content style guide. Liferoll's brand persona strives to be an inclusive mentor. We value authenticity, connection, and trust, while our personality is supportive, confident, and purposeful.

For the sign-up flow, I balanced our friendly voice with a slightly neutral tone. After all, onboarding involves asking for personal information. The priority here is to prevent new user mistrust and dropout.

VOICE AND TONE

Straightforward, friendly, and helpful — Liferoll's key voice attributes across all digital touchpoints.

Collaborating with cross-functional partners

Working closely with product designers and developers, I improved our wireframes with on-brand UI copy and experience design input. The goal was to create a positive first impression and generate user interest to set up their profile. User testing taught us that users understood actionable language ("share your experiences") more than descriptive phrases ("your life's experiences...").

ITERATIVE PROCESS

A sample of my content design feedback on our early iterations.

Results

Creating an intuitive user experience

Browse through the shipped sign-up flow below. I had a rewarding experience writing and editing the UI copy for clarity and brand adherence. By keeping each screen brief with only the essentials, users were able to progress smoothly through account creation and profile setup.